The most critical part of the design and development process is understanding the product and the audience for it. Utilizing user interviews, we gather feedback from existing or potential users to identify challenges they face with the application. This provides greater insight into how the product needs to be designed in order to address user behavior and pain points. Our designers work directly with our business analysts in defining user stories to ensure a full understanding of the application, both in the immediate term as well as into future sprints.
The design process begins with hand sketched drawings of proposed UI’s usually in a whiteboard session. These drawings allow for quick iteration in person to hone the overall design and flows. After the whiteboard, these designs are converted to simple wireframes and we begin an iterative review process with the client and users to further refine the final design. Lastly these wireframes are converted into full color mockups for final review and ultimately, development in a sprint with accompanying business requirements.
During active development of finalized designs and stories, we continue the iterative design process by looking ahead to future sprints and the backlog. Understanding the evolving business requirements throughout the agile process necessitates continued review of existing and future designs. After a sprint is delivered, user testing may require changes to existing UI/UX as well as the design approach going forward. The agile development process allows us to address these issues as soon as they are found and adjust course immediately.
